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Brown Button / Business software, built around you

Less chasing. One clearer way to work.

Fewer handovers. When important work moves through spreadsheets, messages and disconnected tools, it becomes hard to see what needs attention. We build business systems that connect your process and reduce the repetitive work around it. Move across the picture to see the difference.

Illustration with sample data: on the left, a messy shared spreadsheet, sticky notes and WhatsApp messages; on the right, the same business in one clean dashboard. Move across it to compare.
MessSystem

You started a business to grow it, not to chase updates.

Most owners we meet are lost in day-to-day operations. That is the real reason growth slows.

  • 01
    Every answer needs a phone call.

    Stock, payments, who did what: you ask the person responsible, wait for the reply and ask again. Each small detail costs you time.

  • 02
    Nothing lives in one place.

    Information sits in people's heads, notebooks and spreadsheets. Without an organised structure, no one can see the whole picture, including you.

  • 03
    You become the system.

    When the owner is the only one who knows how everything connects, the business cannot run without you in the middle of every decision.

  • 04
    Growth stalls.

    A new branch, a new sector or a new city means more calls and more chasing. Many owners stop expanding because the operations already take all their time.

One system that tells you what is happening, without a single call.

With a custom business system, orders, stock, payments and team activity sit in one organised place. You open it on your phone and see the details you need, when you need them, with access set by role.

The repetitive work runs on its own and your team follows one clear process. That frees your time for new clients, new sectors and new places, which is where the business actually grows.

Tell us where operations hold you back

What is business process automation?

Business process automation means using software to do the repetitive work your team does by hand: entering the same data twice, chasing approvals, sending reminders, building reports. Instead of people moving information between spreadsheets and apps, one system does it automatically and shows everyone the same up-to-date picture.

Four problems every growing business meets.

Here is what each one looks like, and what we do about it. If you nodded at any of these, one well-built system can fix all four.

  1. 01 · Data

    Five spreadsheets, and none of them agree.

    How we fix it: One live record that everyone reads from.

  2. 02 · Tools

    Three apps you pay for every month that don't share data.

    How we fix it: One system that connects them, or replaces them.

  3. 03 · People

    One person who knows how everything works, and everyone waits for them.

    How we fix it: The process lives in the system, not in one head.

  4. 04 · Reports

    Reports that take a day to put together and are out of date by evening.

    How we fix it: Reports that build themselves and stay current.

Start with the workflow that needs the most help.

  • 01
    Orders and fulfilment

    Track requests from entry to dispatch, with ownership and status visible at each step.

  • 02
    Stock and purchasing

    Connect available stock, replenishment and purchase records.

  • 03
    Scheduling and approvals

    Bring availability, responsibilities and sign-offs into a defined workflow.

  • 04
    Operational reporting

    Build reports from the records your team already updates.

  • 05
    Integrations

    Connect suitable existing systems rather than replacing tools that already work well.

One system, and everything keeps moving.

01 / 05

Just ask

A built-in assistant answers “How many orders are pending?” or “Which invoices are overdue?” without opening a single screen.

02 / 05

More time for customers

Data entry, follow-ups and reports run on their own, so your people do the work that grows the business.

03 / 05

Built around how you work

We map your real process first, then build software that fits it. No bending your business to someone else's product.

04 / 05

New staff, up to speed fast

The process lives in the system, not in one person's head. Simple screens and built-in guides make handovers easy.

05 / 05

Your business, from anywhere

Secure, backed up and on your own server. Use it on a laptop or phone, with access set by role.

Once your records are connected, make them easier to ask about.

A custom AI assistant can give your team another way to access the system. Staff ask questions about orders, stock or schedules in plain language, within their role's permitted access.

Explore custom AI assistants

What could automation save you?

An illustrative estimate based on your numbers. We use modest assumptions; see how we calculate.

Data entry, copying between sheets, chasing updates, making reports.

Estimated savings

₹15,012 a month

Every year
₹1.8 lakh
Hours freed a month
69
Equivalent to
about 0.4 of a full-time person

Illustrative estimate based on your inputs. Actual savings depend on your workflows.

How we calculate
  • Automation removes 40% of the manual time you enter. That's a modest assumption.
  • Hourly cost is the monthly salary divided by 173 working hours.
  • A custom system replaces 50% of your current subscription spend.
  • Hours freed a month = people × hours a week × 40% × 4.33 weeks.

Spreadsheets, SaaS or custom automation?

Spreadsheets cost you staff hours. Off-the-shelf software makes you change your process and charges per user. Custom automation fits how you work, runs on your own server and grows with you.

  1. Fits how you work

    SpreadsheetsYou adapt every day
    Off-the-shelf SaaSYou change your process to fit it
    Brown ButtonBuilt around your process
  2. Cost over time

    SpreadsheetsHidden cost in staff hours and mistakes
    Off-the-shelf SaaSMonthly fee per user, rising as you grow
    Brown ButtonOne-time build plus hosting
  3. Data ownership

    SpreadsheetsScattered files
    Off-the-shelf SaaSVendor's platform
    Brown ButtonYour own server, your data
  4. If you stop paying

    SpreadsheetsNot applicable
    Off-the-shelf SaaSAccess can be lost
    Brown ButtonSystem keeps running; pay hosting directly
  5. New needs

    SpreadsheetsMore sheets
    Off-the-shelf SaaSWait for the vendor's roadmap
    Brown ButtonWe add features to your system
  6. Training new staff

    SpreadsheetsLearn from a colleague
    Off-the-shelf SaaSGeneric tutorials
    Brown ButtonBuilt-in guides for your process
  7. Answers on demand

    SpreadsheetsBuild a report
    Off-the-shelf SaaSDepends on plan
    Brown ButtonAsk the built-in assistant

Bars show how well each option does on that point, not exact figures.

Your own server. Your own data. No lock-in.

Every business we work with gets its own dedicated server, not a shared platform. You own your data and your source code. If you ever stop working with us, the system keeps running: you simply pay the hosting directly and carry on.

One system that grows with you.

Begin with the one or two workflows that cost you the most time. As your business changes, we add to the same system: a new product line, more people, a new branch.

Same system at every step. No migrations, no starting over.

From first call to a system that runs itself.

Four clear steps, the same for every project, big or small.

  1. 01 / 04

    Understand

    A workflow review: we sit with your team and map how work actually flows today.

  2. 02 / 04

    Build

    We build the first version around the workflows that cost you the most time, and show progress every week.

  3. 03 / 04

    Train

    We set it up on your own server, move your data across and train your team.

  4. 04 / 04

    Support & improve

    We fix, support and add features as your business grows.

AI has made custom automation faster to build, and better to use.

We use AI throughout the build: drafting and testing code, preparing documentation and checking edge cases, with our engineers reviewing every change. That shortens the path to a first working version, so the scope you pay for goes into your workflow rather than into waiting.

Once the system holds your records, AI can also work inside it: answering questions in plain language, reading documents to fill in fields and flagging items that need attention. These are added only where they save your team real effort.

Built to be inexpensive to run.

Automation should not become another heavy monthly bill.

  • 01
    Your own small server

    The system runs on a single server sized to your workload, so hosting stays a small and predictable cost. You pay the hosting provider directly.

  • 02
    Minimal maintenance

    There are no per-user licences. After launch we keep upkeep light, with security updates, backups and fixes covered by a small support plan that is agreed up front. If you ever stop, the system keeps running.

  • 03
    Costs agreed before we start

    You get a written scope, timeline and price before any work begins. Hosting and maintenance are quoted separately, so there are no surprises later.

What clients say.

  • “We needed one system for our office, our carers and our patients, and Brown Button understood home care as well as the software. Today our team plans over 2,000 hours of care a week on it. They felt like part of our team, not a vendor.”

    Sajeesh KesavanSajeesh KesavanFounder, Link Healthcare
  • “From migrating more than 20 million records to building sign detection from roadway video, Brown Button has taken on some of our hardest technical work. They ask the right questions, they're honest about trade-offs, and they deliver.”

    Manoj RavichandranManoj RavichandranProject Head, Rieker Inc.

Questions we often hear

No jargon, no hard sell. If your question isn't here, ask us directly.

Ask a question
Q01How we calculate

Automation removes 40% of the manual time you enter. That's a modest assumption. Hourly cost is the monthly salary divided by 173 working hours. A custom system replaces 50% of your current subscription spend. Hours freed a month = people × hours a week × 40% × 4.33 weeks.

Q02What is business process automation?

Business process automation means using software to do the repetitive work your team does by hand: entering the same data twice, chasing approvals, sending reminders, building reports. Instead of people moving information between spreadsheets and apps, one system does it automatically and shows everyone the same up-to-date picture.

Q03Is it affordable for a small business?

Yes, when it's scoped well. We start with the one or two workflows that cost you the most time, build those first, and add more as the savings show up. You pay for what you need, not for features you'll never use.

Q04Can you automate our existing Excel sheets?

Yes. We start from your current sheets, because they show us exactly how your business works. We import the data and turn the repetitive parts into automatic steps.

Q05Who owns the data and the software?

You do. Your system runs on your own dedicated server, and you own both the data and the source code. If you stop working with us, it keeps running.

Q06Do we need technical staff?

No. The system is built for the people who already run your operations. We train them and support you after launch.

Q07What does the AI assistant do?

It answers everyday questions about your operations (pending orders, overdue invoices, low stock) using the data in your own system, so you don't need to open reports or search screens.

Q08How long does it take?

Most first versions take 4 to 8 weeks, depending on how many workflows we automate. We agree the scope and timeline in writing before we start.

Q09Do we have to replace our current tools?

No. We first look at what works. The right solution may connect your existing tools, add a missing workflow or replace a specific part.

Q10Can we start with one process?

Yes. A focused first release helps you test the system with real work before extending it.

Q11What does it cost?

The cost depends on the workflows, integrations and data involved. Your proposal separates the build from hosting, third-party services and ongoing support.

Q12Who owns the software?

We document ownership, account access, third-party licences and handover in your agreement before work starts.

Show us where the work gets stuck.

Bring a spreadsheet, a process map or a walkthrough of a typical day. We'll help you identify a practical starting point.

Discuss your workflow