About the project
The identity for Pleat, our own doorstep saree pre-pleating service. The logo is a pleat: fine folds fanning out of a solid band, the way a pre-pleated saree gathers.
Want a brand like this for your product?
Book a callA logo made of pleats.
Pleat pre-pleats sarees so they drape in minutes. The identity starts from the thing itself: the mark is a pleat, fine folds fanning out of a solid band.
The wordmark is set wide and light, with the line Perfect saree draping beneath it, so the whole logo feels as considered as a well-draped saree.
Red and gold, like silk and zari.
- RedHEX #9C312B
- GoldHEX #EFC184
- CharcoalHEX #252525
- CreamHEX #F9F3E2
Elegant on top, clear underneath.
Glowstore, a fine high-contrast display face, brings the elegance to headlines. Open Sans keeps body text and the app interface clear and easy to read.
Red, gold and cream, always in pairs.
The logo keeps to the palette: red on cream or gold, and cream or gold on red.
Red on creamPrimary
Red on goldWarm ground
Cream on redReversed
Gold on redFestive
The pleat, on its own.
Without the wordmark, the pleat mark is the app icon: gold on red, red on white and red on gold.
Gold on redPrimary app icon
Red on whiteLight version
Red on goldWarm version
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