About the project
Logo and brand identity for Invicta, a gamified learning app: Play your way to a better future.
An N with a spark.
The mark is a flowing N that rises to the right, with a small star above it: progress, and the spark of getting something right.
Set beside a rounded wordmark in a violet gradient, it feels friendly enough for young learners and confident enough for a learning brand.
Violet, lilac and a soft grey.
- VioletHEX #8466FF
- LilacHEX #9D70FF
- GreyHEX #EDEDED
- NightHEX #1A1535Background
One clean geometric face.
- Primary typefaceNexa
A clean geometric sans, set light and airy, from headlines to body text.
Meet the learning buddy.
A friendly 3D dinosaur carries the brand into lessons and campaigns: reading, waving and celebrating every small win.
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