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Brand identity for a healthcare peer support community

Livyana

Livyana

About the project

Brand identity for Livyana, a community where people with similar health conditions connect and support each other. Experience Better Health Outcomes.

Client
Livyana
Services
Design
Our role
Logo, brand identity and collateral
L, Y, a heart, community and peopleMark
Livyana green and navy2 primaries

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Five ideas in one mark.

The mark combines the letter L, the letter Y, a heart for care, a circle for community and the dot of an i for people, drawn as one continuous line.

It sits beside a rounded, friendly wordmark and the line Experience Better Health Outcomes.

Livyana logo concept: L, Y, heart, community and people
Livyana logomark and brand logo
Livyana logomark construction
Livyana logomark on white, navy and green
The Livyana app icon on a phone home screen

The mark, on every phone.

On the app icon the mark turns white on Livyana green, so it stays clear and recognisable at the smallest size.

Livyana heart pattern

Livyana green and navy.

  • Livyana GreenHEX #00CF73CMYK 69, 0, 74, 0RGB 0, 213, 122
  • NavyHEX #19294BCMYK 98, 87, 38, 32RGB 30, 46, 86
  • Deep TealHEX #00474DSecondary
  • MistHEX #D3DCF2Secondary

Bold and rounded.

  • BoldVisby CF

    Headlines and the wordmark: geometric, confident and warm.

  • RegularGeorge Rounded

    Body text and the tagline, soft and easy to read.

Livyana stationery set
Livyana brochures
Livyana tote bag and T-shirt
Livyana poster in a subway station
A nurse talking with a family
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