About the project
A brand for Turiyatree Technologies: product engineering for early-stage software companies, and AI-powered hiring through Turiyaskills.
Want a brand like this for your product?
Book a callOne identity for a company and its products.
Turiyatree builds MVPs for early-stage software companies, helps them test product-market fit, then scales them into enterprise-grade products with conversational AI capabilities.
It also runs Turiyaskills, an AI-powered recruitment platform. The identity had to hold the company and its products together, from the website to business cards, signage and merchandise.
A tree grown from connected circles.
Circles join like nodes in a network and grow into a tree, rooted at the base. The mark is built on a grid of circles, so every curve and joint lines up.
It works in Light Grey on black, or in Turiya Orange, and sits beside a clean wordmark.
Three colours, one bold accent.
- Turiya OrangeHEX #F93B02CMYK C0 M76 Y99 K2Pantone 172 C
- Smoky BlackHEX #0C0C0CCMYK C0 M0 Y0 K95Pantone 426 C
- Light GreyHEX #E4E4E4CMYK C0 M0 Y0 K11Pantone 179-2 C
Space Grotesk and DM Sans.
- HeadlinesSpace Grotesk
Brings character and sophistication to every headline.
- Body textDM Sans
Adds contemporary clarity for everything people read.
The mark, set free as a pattern.
The circles and links from the mark repeat as a pattern, outlined or filled in Turiya Orange, for covers, backgrounds and merchandise.
A brand book any team can follow.
Guidelines cover the logo and its clear space, use on light, dark and colour backgrounds, the palette, the typefaces and the pattern, so the brand stays consistent wherever it appears.
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