Brand identity for an HR services company
HR Minds
About the project
A confident, forward-looking identity for HR Minds: an angular H that steps upward, in deep Nightly Woods green and bright Mindaro.
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Book a callAn H that steps upward.
The mark is an H cut into angular planes. Its right side breaks into a step that points up and forward: people and careers moving ahead, which is what HR Minds is about.
Beside it, HR Minds is set wide and bold, so the name reads clearly from a lanyard to a trade-show banner.
Nightly Woods and Mindaro.
- Nightly WoodsHEX #052E1BCMYK 84, 52, 81, 69RGB 5, 46, 27
- MindaroHEX #D1EB64CMYK 22, 0, 75, 0RGB 209, 235, 100
- WhiteHEX #FFFFFFCMYK 0, 0, 0, 0RGB 255, 255, 255
One extended family.
- Headline fontBlack
Maison Neue Extended Black sets headlines: wide, heavy and confident.
- Sub fontMedium
Maison Neue Extended Medium for subheads and short statements.
- Body fontBook
Maison Neue Extended Book keeps body text open and easy to read.
On every screen.
Deep green grounds, Mindaro highlights and the angular mark as a graphic device carry the identity onto the web and mobile.
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