Brand identity for a café
107 Cup Stories
About the project
A warm, hand-drawn identity for 107 Cup Stories, a café built around conversation. The speech bubble pours straight into the cup.
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Book a callEvery cup has a story.
A café is where conversations happen, so the mark is one: a hand-drawn speech bubble that drips into the U of CUP and fills it with coffee.
The wordmark is set in Felmo, loose and handwritten, so the name feels like it was written on the counter rather than printed.
A bubble that pours.
The bubble works with the three dots of a conversation, or with the 107 inside it, always pouring into the cup below.
LogomarkConversation dots
LogomarkWith 107
LogoDeep Coffee on cream
Orange, coffee and cream.
- 107 OrangeHEX #ED8620CMYK 0, 43, 86, 7RGB 237, 134, 32
- Deep CoffeeHEX #280003CMYK 0, 100, 93, 84RGB 40, 0, 3
- CreamHEX #FFF4E6CMYK 0, 4, 10, 0RGB 255, 244, 230
Handwritten, with a steady voice.
- Primary display fontFelmo
Hand-drawn and friendly, for the name and big moments.
- Secondary fontBricolage Grotesque
A sturdy grotesque for menus, labels and lines like Every cup has a story.
Coffee, orange and cream.
The full logo in Deep Coffee, in single-colour orange, and reversed in cream on coffee.
- Deep CoffeeOn cream
107 OrangeSingle colour
CreamReversed on coffee
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