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Brand identity for a café

Brewtopia

Brewtopia

About the project

A playful, cut-paper identity for Brewtopia, a café with a simple promise: Your daily sip of paradise. Little clouds rain into a coffee cup.

Client
Brewtopia, Chennai
Services
Design
Our role
Logo, brand identity and café collateral
clouds raining into a cupMark
coffee brown, plum and pink3 colours

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A little paradise in a cup.

Brewtopia promises your daily sip of paradise, so the mark is a small daydream: two soft clouds raining into a coffee cup.

The lettering looks hand-cut from paper, each letter a little off-beat, so the café feels made by people rather than a chain.

Brewtopia logo in cream on coffee brown
Brewtopia logo in plum on blush
Brewtopia stacked logo on blush
Brewtopia stacked logo on plum
Brewtopia logo on blush, pink and coffee brown

Coffee, plum and pink.

  • Coffee BrownHEX #341F19
  • PlumHEX #3E1929
  • Brewtopia PinkHEX #F484CC
  • BlushHEX #FCEEED
Brewtopia café counter with the logo on the wall
Barista apron, cup and box with the Brewtopia logo
Brewtopia cups, paper bag and box
Brewtopia iced coffee with a pink sleeve
Brewtopia cup and paper bag on the street
Brewtopia menu with a cappuccino

Doodles on the side.

Hand-drawn doodles of moka pots, toast and cups run through the menu, boxes and bags, in the same playful spirit as the lettering.

Brewtopia tote bags
Brewtopia stationery, cards and coasters
Next project Pleat Brand identity for a saree pre-pleating service · Pleat, our own product

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