Brand identity for a software company
Ionic Square
About the project
A logo built from its own name: an ion orbiting a square, in a warm orange gradient.
an ion orbiting a squareMark
orange to peachGradient
Want to discuss your project with our team?
Book a callAn ion orbiting a square.
The name gave us the mark. A rounded square is the solid core; a smaller circle, the ion, orbits its corner and overlaps it. Where the two meet, the shape is cut away.
Set in an orange-to-peach gradient beside a bold IONIC and a lighter SQUARE, it reads as energy around something dependable.
Orange heat, softened to peach.
- OrangeHEX #FF4C00
- PeachHEX #FFC181
- BlackHEX #180802
- WhiteHEX #FFFFFF
Farro and Poppins.
Farro, a squared, technical sans, sets headings. Poppins, geometric and friendly, carries everything else.
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