The adventure of the movie, “HERO” brought as an AR gaming application based on geo-location.
Play Hero is a project based on an geolocation based AR game, a mobile application focused on the promotional app for the HERO movie, where the users has to collect the HERO badges on the real world with help of AR.
Hero is a sci-fi and superhero movie. Team Hero needed to lock in a reliable partner that could take on the newest technology and think outside the box for their movie promotion. The task was to get the project off the ground and running, which meant building scalable mobile game that could work for movie promotion.
Hero team partnered with Brown Button to create a new mobile experience that brings wow feel to the users. With the all-new AR mobile app, Play Hero game can be played on all iOS and Android devices with simple steps based on the geolocation and we also created the leader board where winner got to release the trailer of the movie.
Following the success of the Play Hero mobile app, Brown Button also created a facebook and instgram filters with the theme mask of the movie
After the quick and successful integration of one engineer into the Hero team, we ramped up our engagement to four dedicated iOS and Android engineers with a single-minded objective: Help Hero team, build a promotional AR game for the movie.
Brown Button team came up with a geolocation based AR game where the users has to collect the badges of the HERO around Tamil Nadu. The app will guide them to badge that is nearest to them.
The app and its user experience, our team designed side-by-side with the Hero team formed a rock-solid foundation for the platform’s mobile experience; a foundation that helped the biggest technological promotion for the movie.
Play Hero is one of the very AR game featured on android and IOS. The results of our collaboration were apps for iOS and Android game app. First week of the release, app got trending on twitter in India and also got featured in magazines and newspaper. It was a big promotional hit for the movie. It also got 23K+ downloads both in IOS and Android in Tamil Nadu, India.
AR Game for movie